Your Growth, Our Priority
Hi, I’m Maddie! Founder of The Fold Agency
You started your business for a reason.
That reason was not to drown in admin, chase emails, or juggle endless to-do lists, was it? That’s where The Fold Agency steps in. With expert virtual assistance, admin automation and strategic business solutions, we help you regain the time to focus on what truly matters - without sacrificing momentum.
Brands we’ve worked with
What we can do for you -
With The Fold, you get more than a VA - you get a business partner in productivity. My mission isn’t just ticking off tasks, it’s to give you back time while still driving your business forward. I believe in building businesses that work for their owners, not ones that trap them in endless to-do lists. Let's create a business that grows - without consuming your life.
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Every business runs differently, so we work on what you need to bring order to the chaos (no judgment, we’ve all been there). Whether it’s data entry, inbox organisation, diary scheduling, proof-reading or copywriting, or keeping your client communications on point, I ensure that every aspect of your operations runs smoothly - leaving you time to focus on the bigger picture.
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Your brand deserves to be seen and socials are where that will happen.. I offer a full-suite social media strategy, covering content creation, engagement, scheduling, and analytics. Whether you need a steady presence or high-impact campaigns, I help you connect, engage, and grow your audience - without the stress of doing it all yourself.
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Time is your most valuable asset. So it’s the to work smarter not harder - I integrate AI tools, workflows, and automation to cut down on manual work, streamline your client onboarding, and create effortless processes. With smart automation, you get a business that works for you, not the other way around.
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Whether you’re scaling your business, outsourcing strategically, or refining your services, I offer a fresh pair of eyes to help you simplify, strategise, and step into the next level. With tailored solutions designed for efficiency and expansion, I ensure your business isn’t just surviving - it’s thriving.
Ready to take back your time and scale with ease? Let’s make it happen.
book a free discovery call today
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book a free discovery call today •
How it works
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Schedule a Discovery Call
Let’s get to know each other in a no-strings 20 minute call. Whether you’re overwhelmed, not sure what you need or are rushed for time, let’s chat about what growth means to you in business, and outline how The Fold can make your life easier.
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Book in for Your Deep Dive
Our deep dive consultation allows us to lay the groundwork: we assess your current systems, spot inefficiencies, refine your needs against your goals and craft a smarter strategy. Your time is valuable - this consultation ensures we do the best, from the start.
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You Select your Package, we make it Bespoke.
Your business, your way. No one-size-fits-all here - we analyse what you need and want - and tailor the package against your budget that frees up your time AND your brain space. We send you the proposal direct to your inbox.
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Receive your Package
Let’s turn strategy into action - your proposal is waiting! We’ll send over a clear, concise plan with exactly what we’ll handle for you. Any amendments can be done here. Ready to get started? Sign off, and we’ll take it from there!
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Progress Reports
We keep you in the loop with regular updates on what’s been accomplished. We track our impact and give you transparent, measurable results
so you see the time and stress we’re saving you. How’s that sound? -
Regular Review
Your business evolves, and so should your support. We check in regularly to ensure our services still fit your needs.
Scaling up? Shifting focus? We’ll adapt and optimize with you.
What our Clients have said
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You've been fabulous, Maddie! I wish I'd hired you a year ago."
- EP
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We hired you because of your experience building and scaling your own business. Thank you for reviewing our processes & simplifying the workflow for us, it's so much more seamless now!
- O
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You've removed some real mental blocks that have been lurking in my business for a while, I can't thank you enough.
- ZA
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My insights have gone crazy on Instagram this week! I'm so happy we now have a structure and that you're taking care of it.
- R
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I've been wanting to hire a VA for a while but your energy and concept of managing the everyday tasks whilst helping me build a bigger business sold it for me.
- G
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Maddie is a STAR! I couldn't live without her now
- Z
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Just come off of a discovery call with Maddie from The Fold, if you haven't already, PLEASE book in with her! She is so smart & has worked out all the bottlenecks in my business already! I'm so excited to start working with them.
-DT
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WOW. Just wow - you took something that looks like a child made it and made it into something sellable. The branding is BEAUTIFUL! You listened to me and now people will listen to me! I can't thank you enough!
- GI
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Maddie is an absolute lifesaver! She’s not just an assistant; she’s my right-hand rock, always getting things done and making my ideas even better. As a busy single parent running three businesses, life can be pretty crazy, but Maddie takes so much of the load off me. She has a knack for understanding exactly what needs doing and gets on with it, always with a positive attitude. Having her on board has truly helped me focus on growing my businesses. I honestly can’t recommend her enough!
- RD
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Incredible service, I worked closely with the fold within my own business and highly recommend for business owners who want to be able to focus on growing the business and trust important tasks are dealt with. All the girls within the agency are highly professional, efficient and will continue to use throughout my business moving forward.
- EW
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Maddies unique take on a virtual assistance agency is refreshing. She takes the thinking out of your mind and cleverly strategising your admin to help you focus on your business.
- JB
